Friday, February 19, 2010

How To Create Tacky Copy With Exclamation Marks!!!!

How I love punctuation. Our meticulous use of commas, em-dashes, semi-colons, and question marks are crucial to develop the perfect tone and style for our careful writing.

Then we ruin it by finishing with a slew of gaudy exclamation marks.

If the point is strong, it will make an impact without the assistance of this impatient and demanding symbol. The presence of a symbol with such greed and voracity actually degrades the point and deems our writing, (and, heaven forbid, our brand), unprofessional.

This morning, my dear partner sent me this link. This brilliant site helps describe all the ways in which this language-cheapening mark aggravates the best of writers.

So, let's do our copy editors a favour, and save the exclamation marks for greeting cards.

Thursday, February 4, 2010

An Opportunity for Toyota?

Poor Toyota. How can a leading hybrid car company recover from a 4.5 million vehicle recall? Faulty breaks, a sticky accelerator, and possible flaws in the electronic throttle system aren't features that even the most loyal Toyota customers would look for.

The current economic state in North America, as well as the fact that the US government own parts of both GM and Crysler, might mean that the Japanese automaker might be in a tigher bind than we thought.

However, Toyota is responding relatively well. It's broken, so let's fix it. One of the most respected PR tactics in the business has been humble admittance, and maybe an apology; Maple Leaf style. It's one thing to go back and fix things, but it's an another to publicly announce that, yes, it happens, and we're sorry.

As I recall on the first five years of my life strapped safely in the backseat of my mom's little white Corolla, windows rolled down, loudly singing the lyrics from Level 42's first album, I hope that they do.