Thursday, February 4, 2010

An Opportunity for Toyota?

Poor Toyota. How can a leading hybrid car company recover from a 4.5 million vehicle recall? Faulty breaks, a sticky accelerator, and possible flaws in the electronic throttle system aren't features that even the most loyal Toyota customers would look for.

The current economic state in North America, as well as the fact that the US government own parts of both GM and Crysler, might mean that the Japanese automaker might be in a tigher bind than we thought.

However, Toyota is responding relatively well. It's broken, so let's fix it. One of the most respected PR tactics in the business has been humble admittance, and maybe an apology; Maple Leaf style. It's one thing to go back and fix things, but it's an another to publicly announce that, yes, it happens, and we're sorry.

As I recall on the first five years of my life strapped safely in the backseat of my mom's little white Corolla, windows rolled down, loudly singing the lyrics from Level 42's first album, I hope that they do.


  1. I think that Toyota took the best route possible when it came to addressing the problem. Yes, they could have easily covered it up and took the easy road out of it, but they didn't. Being honest with stuff that matters (Maple Leaf and Asprin) only strengthens your brand. They couldn't have done it any other way!

  2. This is a sign from the prophets. The time of the car is past. The time of the moped, solar sail and electric skateboard is at hand. No more bourgeoisie automobiles for THIS human race.

    The Phantom