public relations, human conversations,
& relative observations
Thursday, February 4, 2010
An Opportunity for Toyota?
Poor Toyota. How can a leading hybrid car company recover from a 4.5 million vehicle recall? Faulty breaks, a sticky accelerator, and possible flaws in the electronic throttle system aren't features that even the most loyal Toyota customers would look for.
The current economic state in North America, as well as the fact that the US government own parts of both GM and Crysler, might mean that the Japanese automaker might be in a tigher bind than we thought.
However, Toyota is responding relatively well. It's broken, so let's fix it. One of the most respected PR tactics in the business has been humble admittance, and maybe an apology; Maple Leaf style. It's one thing to go back and fix things, but it's an another to publicly announce that, yes, it happens, and we're sorry.
As I recall on the first five years of my life strapped safely in the backseat of my mom's little white Corolla, windows rolled down, loudly singing the lyrics from Level 42's first album, I hope that they do.
I currently work as an intern, Junior Project Manager, at 8020Info Inc. - Consultants, and hope to continue my work as an Associate following my internship.
Earlier this year, I worked as a Marketing Assistant at the Development Centre at St. Lawrence College, working with staff and faculty over each of the three campuses. This has been my second year planning SLC's annual tri-campus Professional Development Conference - this time as the Chair of Marketing and Public Relations.