A powerful video on the impact of the social media revolution.
http://www.youtube.com/watch?v=sIFYPQjYhv8
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About Me
- Michelle Godin
- I currently work as an intern, Junior Project Manager, at 8020Info Inc. - Consultants, and hope to continue my work as an Associate following my internship. Earlier this year, I worked as a Marketing Assistant at the Development Centre at St. Lawrence College, working with staff and faculty over each of the three campuses. This has been my second year planning SLC's annual tri-campus Professional Development Conference - this time as the Chair of Marketing and Public Relations.
My Fave Blogs
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Crowdsourcing Christmas - Day Seven - The narrowing down begins! This is where the potential for marital discord can threaten the very possibility of the trip happening. Not true. We're not fig...12 years ago
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Do people really care? - I mean really, people honestly don't care about your service (unless they are full throttle brand loyal to your company;which, isn't the reality these days...13 years ago
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MY College Experience - I hear graduation bells. To be fair, I hear them in the middle of the night immediately before waking up in a cold sweat from a truly awful dream. In the...14 years ago
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Fluent in Finance - Here's a great advert that was produced in Britain (as so many of the good ones are). It's about a new tax that they want to impose on banks, dubbed the "R...14 years ago
Very interesting statistics! "78% of consumers trust peer recommendations, only 14% trust advertisers."
ReplyDeleteHow will advertisers respond to this shift away from the traditional marketing avenues they've used in the past. Perhaps they'll hire computer geeks who will embed themselves in various chatlines and forums posing as "Joe-Consumer" in order to promote their product. Rumours are this is being done already on the website "Trip Advisor". Apparently hotel chains have compensated guests that give favourable reports and recommendations. It is an educated consumer that is needed to sift through all the tangles of the web to find the truth!!
Using soical media is almost always a tactic in our marjeting plans. Of course this depends on your target, but even older generations are way more tech savvy than we give them credit for. And almost any demographic has a social site on which to plant the seed!!
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